Case Study: Puppy Cake achieves an 80% increase in online sales with Cart.com

Puppy Cake boosts online sales 80% with Cart.com

Puppy Cake, a manufacturer of cake and ice cream mixes for dogs, faced significant challenges managing separate direct-to-consumer and wholesale websites on previous e-commerce platforms. Their critical need was for a unified system where both stores could pull from the same inventory and provide robust B2B functionality, which they struggled to find with Volusion and SAP Anywhere. The company turned to the vendor Cart.com for its e-commerce platform and multi-store tools to solve this operational problem.

The solution implemented by Cart.com provided Puppy Cake with unified multi-store inventory control and deep data reporting, all accessible from a single dashboard. This allowed the company to efficiently manage its perishable goods and streamline operations, including a custom API integration with manufacturing software. The results were significant, including an 80% increase in online orders and 22% year-over-year revenue growth, attributing this success directly to the B2B functionality and scalable pricing of the Cart.com platform.

Puppy Cake