Case Study: Next Projection achieves 40% more revenue with Cart.com Cart Storefront

Next Projection tapped into 40% more revenue with Cart Storefront

Next Projection, a bootstrap ecommerce startup founded by Brian Gluck, wanted to move beyond relying on marketplaces like Amazon and eBay and build its own branded online store. The team needed a solution that could handle highly modular projector screen SKUs without demanding too much hands-on maintenance or limiting product variation, so they turned to Cart.com and its Cart Storefront product.

Cart.com implemented Cart Storefront to give Next Projection a flexible storefront with a robust REST API, product variation and kitting support, and hands-on ecommerce platform support without adding a large dev team. The result was a stronger shopping experience and major business growth, including a 40% year-over-year revenue increase from 2018 to 2019, a 42% reduction in bounce rate since 2014, and a 4X increase in average order volume since launch.

Next Projection

Brian Gluck

Founder