Case Study: Pure Fiji achieves global revenue growth and multi-store ecommerce efficiency with Cart.com

How one brand is putting people over profits while selling online

Pure Fiji, a socially responsible bath and body care brand from Fiji, faced significant challenges with its legacy ecommerce platform, Miva Merchant. The platform was inflexible, difficult to manage, and could not effectively support their global expansion through multiple country-specific online stores. They needed a new solution, Cart.com's ecommerce platform, that could handle their growth and complex operational needs.

Cart.com provided a powerful multi-store solution that enabled Pure Fiji to efficiently manage seven different international storefronts with localized currencies and experiences. The platform centralized inventory, integrated with third-party systems like Avalara, and offered robust API access. This resulted in remarkable growth, including an 84% increase in global revenue, a 35% revenue growth in Australia, and a doubling (2X) of revenue in the New Zealand market, allowing the small brand to compete with much larger competitors.

Pure Fiji

Gaetane Austin

Founder