Case Study: Laird Superfood supercharges Amazon growth with Cart.com

How Laird Superfood supercharged its Amazon presence with best-inclass marketplace services

Laird Superfood, a leading CPG superfoods brand founded by Laird Hamilton and Paul Hodge, was already performing well on its own site but had not fully capitalized on Amazon’s marketplace potential. The company needed help from Cart.com to optimize key SKUs, manage competition from resellers, and improve performance on a crowded platform.

Cart.com, through its Marketplace Services solution, implemented brand protection and price stabilization, inventory planning, catalog and content optimization, and targeted Amazon advertising. The results included more than 95% buy-box ownership within four months, a 100% seller rating on Amazon, and a 99% in-stock rate, alongside stronger brand communications and improved traffic and conversion.

Laird Superfood

Alisha Runckel

Senior Director of Ecommerce