Case Study: Beekman 1802 Drives Online Growth with Cart.com

How Cart.com helps Beekman 1802 win online

Beekman 1802, a skin health brand built on the clinical science of goat milk, wanted to gain stronger online traction and reach a younger, more digitally engaged audience. Cart.com’s Growth Marketing team stepped in to support the brand’s ecommerce growth across paid media, search, social, and affiliate channels.

Cart.com implemented a full-funnel strategy that included a hybrid CTV + linear TV approach, creative diversification using its storytelling pillars, a modernized SEM strategy, and a rebuilt affiliate program. The results included a 37% higher average order value from CTV, a 12% better ROI than other digital media, a 92% increase in affiliate revenue, 184% more orders, and stronger performance across younger age groups, helping drive meaningful growth for Beekman 1802.

Beekman 1802

David Baker

Chief Digital Officer