Case Study: First Day accelerates Amazon Marketplace growth with Cart.com

How Amify by Cart.com helped First Day accelerate Amazon Marketplace success

First Day, a family wellness brand founded in 2017, wanted to expand beyond DTC into Amazon Marketplace without losing its customer-first approach or hurting profitability. The company needed help navigating Amazon’s complex, fast-changing ecosystem, especially as a regulated wellness consumables brand, and turned to Cart.com’s Amify service for launch support and ongoing marketplace guidance.

Cart.com’s Amify team helped First Day launch strategically, manage policy changes, maintain inventory, and optimize account design, creative, and ad campaigns. The results included strong early demand, kids’ multivitamins reaching a top 20 ranking in the Kids Multivitamin category, women’s multivitamins being featured on Amazon’s Mother’s Day list, and significant volume growth and new customer acquisition from Amazon.

First Day

Cody Griffin

Vice President of Strategy