Case Study: GNC achieves a 196% increase in online sales with Cart.com

Driving omnichannel audience expansion and CVR boost for the multinational wellness brand

GNC, the multinational wellness brand, wanted to validate a direct branding campaign that could support its existing “call, click, come in” distribution model while also helping rapidly launch products and drive trial through better audience and creative alignment. Cart.com was brought in to support the effort with its Growth Marketing services and an omnichannel approach across retail and digital touchpoints.

Cart.com developed an integrated media plan across TV, radio, social, search, and retargeting in five markets, tying together audience segmentation, ad creative, landing pages, and customer journey touchpoints. The result was a 43.4% net lift in retail sales and a 196.2% increase in online sales, including a 55% lift in conversion rate for new users, showing a strong measurable impact from Cart.com’s omnichannel strategy.

GNC