Case Study: bareMinerals boosts ROAS with Cart.com

bareMinerals boosted ROAS using Cart Growth Marketing’s realtime optimization

bareMinerals, the cosmetics brand founded in 1995 and now owned by Shiseido, wanted to improve ecommerce performance across its multi-channel marketing efforts. The brand needed to make better use of its existing social content, increase engagement and sales conversion, and resolve conflicting ROAS data across channels.

Cart.com, through Cart Growth Marketing and Cart Data Science Solutions, implemented a real-time content and ad optimization strategy to help bareMinerals maximize active media spend. The results included 2 million users reached, 15,000+ site clicks, a 5X increase in ROI, site sessions at 1/5 the cost, and a 5X increase in video views for the beauty and fashion target.

bareMinerals

Leslie Blodgett

Founder