Case Study: Bare Minerals saves $10M in media costs with Cart.com Growth Marketing

Bare Minerals saves $10M in media cost with Cart.com

Bare Minerals, a brand under Shiseido, faced challenges with marketing efficiency and new customer acquisition. They engaged Cart.com's Growth Marketing service to conduct an audit and transform their marketing and advertising campaigns to drive better media impact and build in-house capabilities.

Cart.com implemented a three-phase solution, laying a new data and ad tech foundation, then testing and scaling efforts, and finally optimizing the media mix. This process increased the media efficiency ratio from 18.9 to 26.3 and delivered $10 million in media cost savings for Bare Minerals. The success led to an expanded engagement with Shiseido across multiple other brands.

Bare Minerals