Case Study: Adidas achieves improved advertising ROI with Cart Feed Marketing from Cart.com

Adidas optimized advertising ROI with Cart Feed Marketing

Adidas, the global sportswear brand, needed to improve ecommerce performance by increasing conversion rates, reducing customer disapproval, and optimizing CPC bids and ROI. To address these challenges, Adidas used Cart.com’s Cart Feed Marketing solution for automated feed management across advertising, social media, and shopping channels.

With Cart.com, Adidas was able to enrich product data, map items to the right categories, review product-level cost and revenue, remove unprofitable products from shopping feeds, and use custom labels to adjust Google Shopping bids. The result was regional optimization across multiple shops and channels, global feed management for PPC teams on five continents, and better ad ROI as the brand’s most profitable products were prioritized across channels.

Adidas