Case Study: Subsig achieves profitability and faster fundraising with Carta

Subsig closes its next round in 2 weeks with Carta

Subsig, a software company that provides a control layer for AI-mediated commerce, launched in 2023. Its co-founder had limited experience in equity management and needed to establish a legitimate foundation to raise funds and build investor trust. The company turned to Carta and its Carta Launch service to create its initial cap table and issue SAFEs to early investors.

Using Carta's cap table management and modeling tools, Subsig built credibility with investors, which helped speed up funding rounds. The company closed a subsequent round of capital in approximately two weeks. This funding enabled Subsig to expand and achieve profitability. Carta's solutions provided the clarity and accuracy needed for the founder to model future outcomes and focus on growth.

Subsig