Case Study: Luminary Cloud reduces employee equity questions with Carta Equity Advisory and QSBS support

Luminary Cloud chooses Carta for Qualified Small Business Stock (QSBS) attestation letter and Equity Advisory

Luminary Cloud used Carta for its cap table, Equity Advisory, and QSBS attestation letter as it scaled to 80+ people and tried to explain equity compensation to prospective and current employees. The company wanted a clearer way to show how its plan, including QSBS and early exercise, could provide value that larger employers could not match.

With Carta, Luminary Cloud was able to distribute the QSBS attestation letter through its existing cap table setup and give employees access to company-wide webinars and unlimited 1:1 sessions with Carta’s Equity Tax Advisors. The company said this reduced the time spent answering equity compensation questions by 70%, and over a third of vested employees used a 1:1 session, with an average satisfaction score of 4.9/5.

Luminary Cloud

Carl Olson

Senior Director of Finance and Administration