Carta
101 Case Studies
A Carta Case Study
Day Trippers, a sustainability-first marketplace for personalized travel experiences, was fundraising as an early-stage startup led by founder Diana King. As a sole female founder raising approximately $2 million, she needed a way to manage the process more professionally and make it easier for investors to participate, so she turned to Carta and its Launch platform.
With Carta Launch and Carta’s cap table tools, Day Trippers was able to present a more streamlined fundraising process and keep investors informed as the company grew. The original angel investor returned with double the original investment in a pre-seed round, and two more investors joined. Diana King said the platform made investors feel secure and helped her prepare for the next round with less manual work.
Diana King
Founder