Case Study: M13 achieves streamlined LP communication and efficient fund administration with Carta

Carta enables better LP communication for M13’s unique strategy

M13, an LA‑headquartered venture engine managing over $280M, needed a better way to share accurate, timely fund performance with a broad, high‑profile LP base (including the likes of Sir Richard Branson and Arianna Huffington). To solve this reporting and communication challenge, M13 turned to Carta, adopting Carta Fund Admin and the Carta LP portal to centralize LP communications and reporting.

Carta combined software and professional services to act as M13’s CRM and LP communication portal while handling fund accounting and administration. The solution streamlined reporting and freed M13’s team to focus on SPVs and IPOs, eliminated the need to hire two fund‑administration staff, and ensured LP questions were answered, documents distributed, and audits completed on time.

M13

Brian Caroll

Partner