Case Study: Wattpad achieves streamlined, accurate equity management for US investors with Carta

Canada-based Wattpad manages equity online with US investors

Wattpad, a Toronto-based, AI-driven multi-platform entertainment company that has raised over $117M, needed to move off manual spreadsheet ledgers as it prepared for a financing round and to accommodate U.S. investors and U.S. dollar transactions. To solve this, Wattpad turned to Carta for online equity management to replace error-prone manual processes and provide a controlled, auditable ledger.

Carta implemented a centralized equity management solution that supports U.S. investors and USD reporting, letting Wattpad pull accurate investor and stock option accounting reports quickly. As a result, Wattpad now maintains a single, reliable repository for equity, delivers timely reports to investors, and can perform year-end stock option accounting “with the push of a button,” significantly reducing administrative time and risk.

Wattpad

Dan Budlovsky

CFO