Case Study: 1up drives growth with Carta's equity management platform

1up saves up to $20K+ with Carta

1up, an AI-driven sales enablement company, faced the potential challenge of managing equity and cap tables manually, a process their founder knew from a previous startup could be laborious, error-prone, and costly. To build a strong foundation from the start, they invested in Carta for cap table management, SAFE issuance, and 409A valuations.

By implementing Carta, 1up established clean and accurate equity management from day one, saving an estimated $20,000 or more in legal and fractional CFO fees. The platform provided clarity for their investors and equipped them with tools for scenario modeling and due diligence, streamlining fundraising efforts. Carta's solution has been critical to supporting 1up's growth as it pursues new funding and international expansion.

1up