Case Study: Merida achieves stronger search visibility and faster online ordering with Cart-Power

Merida reaches first-page rankings with Cart-Power for geo-dependent queries

Merida, a Kaliningrad-based online seller of cleaning products to businesses and consumers, needed to redesign its online store to be more informative and convenient for both B2B and B2C clients. The client provided preliminary layouts and tasked the vendor, Cart-Power, with developing and integrating a new design.

Cart-Power developed a new functional design based on the client's layouts, which included a detailed catalog, intelligent search, and features for downloading product instructions. They also performed comprehensive SEO work, including eliminating duplicate pages and introducing micro-markup. The solution resulted in high page load speeds and the site ranking first in search results for key geo-dependent queries like "buy cleaning equipment in Kaliningrad."

Merida