Case Study: Lakelite achieves a modern, high-end online store redesign with Cart-Power

Lakelite modernizes its online store with Cart-Power after 7-competitor analysis

Lakelite, an online retailer of high-end lighting equipment for boats and piers, faced a challenge with an outdated website design from 2014. Cart-Power identified that the old design no longer met modern standards and risked alienating the company's wealthy, discerning target audience. The client needed a redesign to better reflect the premium status of their products.

Cart-Power executed a comprehensive redesign based on target audience and competitor analysis. The solution utilized Material Design principles to create an intuitive, mobile-friendly interface with features like high-quality videos and simplified navigation. The new design developed by Cart-Power successfully modernized the Lakelite online store, making it more attractive to users and leading to increased purchases and sales.

Lakelite