Case Study: Gowholesale boosts marketplace performance and sales with Cart-Power

Gowholesale boosts profit 40% and triples mobile traffic with Cart-Power

Gowholesale, a UK-based B2B marketplace for consumer products, contacted Cart-Power immediately after its project launch. The client faced significant challenges with a very slow and unoptimized site that could not handle traffic, a non-functional mobile app, and a fragile codebase that caused errors with any modification. Their main goals for Cart-Power were to perform a complete code refactoring, optimize speed, improve the mobile app, and enhance key functionalities like search and payment systems.

Cart-Power completely refactored the site's code and developed custom solutions, including their own fast Elasticsearch for catalog search and a new add-on for Shopify synchronization. They optimized the mobile app, integrated installment purchase options, and implemented a system to sanitize vendor communications to protect profits. As a result of this work over six months, Gowholesale saw a 40% increase in profit, mobile app traffic increased three times, and the marketplace attracted over 1,700 vendors who placed more than 300,000 products.

Gowholesale