Carswell Gould
90 Case Studies
A Carswell Gould Case Study
Zenus Bank approached Carswell Gould with the challenge of revamping its brand identity and online presence to expand its global reach and audience. The goal was to position the bank as a leader in offering US banking services beyond borders.
Carswell Gould developed comprehensive new brand guidelines and redesigned the website to align with this fresh identity. They also created a global "Campaign in a Box" to launch the bank's new metal card. As a result, Zenus Bank revitalized its identity, received positive feedback on the new branding, and is poised for continued growth and success.