Case Study: WP Group helps customers navigate red diesel rebate changes with Carswell Gould

WP Group wins Hermes Creative Gold 2022 with Carswell Gould

WP Group, an innovative fuels distribution company, faced the challenge of informing its customers about the impending removal of the UK's Red Diesel Rebate, a significant change that would increase costs and raise operational questions. They approached the vendor Carswell Gould to create a clear and impactful awareness campaign to educate their customers and encourage them to act before the April 2022 deadline.

Carswell Gould designed an integrated marketing campaign featuring a bold visual motif and a comprehensive landing page filled with guidance. The solution included digital assets like HTML emails, social media graphics, website banners, and Google Ads to ensure the message was seen. The campaign successfully achieved its goal of informing customers and also won the Hermes Creative Gold 2022 award for integrated marketing.

WP Group