Case Study: Women’s Prize for Fiction improves website UX with Carswell Gould

Women’s Prize for Fiction boosts UX for 16 million women with Carswell Gould

The Women’s Prize for Fiction sought to improve its website's user experience and transition towards a magazine-style format to better showcase content for its readers. The vendor, Carswell Gould, was engaged to provide website development and web design services to meet this challenge.

Carswell Gould simplified the website's navigation, overhauled its information architecture, and implemented a new font for improved legibility. They also enhanced the CMS for easier content editing and added new features like a shop and e-commerce capability. The solution successfully improved the UX for the prize's primary audiences and provided the tools needed for its content creators.

Women’s Prize for Fiction