Case Study: Wetwheels Foundation achieves 4.9 million reach with Carswell Gould's PR campaign

Wetwheels Foundation reaches 4.9 million with Carswell Gould

The Wetwheels Foundation, a charity providing accessible powerboating experiences for people with disabilities, sought to promote its 10th anniversary and ambitious expansion plans. The charity enlisted the PR services of vendor Carswell Gould to help communicate its goal of reaching 100,000 people by 2025 and to raise awareness for a new £1 million fundraising campaign.

Carswell Gould orchestrated a PR campaign centered on a major announcement at the Southampton International Boat Show. The vendor managed the event, provided professional photography, issued a press release, and conducted media outreach. The campaign was highly successful, achieving a reach of 4.9 million through significant media coverage, including regional TV news interviews. Carswell Gould's efforts also drove a notable increase in website traffic and social media engagement for the Wetwheels Foundation.

Wetwheels Foundation