Case Study: Watercress Line achieves worldwide media coverage with Carswell Gould

Watercress Line wins worldwide coverage with Carswell Gould, including Reuters distribution and ITV live reports

The Watercress Line faced the challenge of generating maximum media impact for the official launch of its newly restored Canadian Pacific steam locomotive, a major project supported by the National Lottery Heritage Fund. The integrated marketing specialists at Carswell Gould were tasked with promoting this cultural milestone and its connected historical stories.

Carswell Gould developed a meticulous PR and media strategy that included narrative development, comprehensive media outreach, and onsite event management. The results were outstanding national and international coverage, including features on ITV Meridian, Good Morning Britain, Reuters, and popular Canadian radio. This campaign successfully raised the profile of The Watercress Line, cementing the event as a cultural milestone and strengthening its reputation as a visitor destination.

Watercress Line