Case Study: Watercress Line boosts visitor numbers and national media reach with Carswell Gould's PR campaign

Watercress Line reaches 61 million with Carswell Gould

The Watercress Line, a heritage railway in Hampshire, faced the challenge of operating during the pandemic and sought to bring joy to the public with a unique event. They engaged the vendor Carswell Gould for press and PR services to generate significant media interest for their world-first Steam Illuminations.

Carswell Gould implemented a comprehensive media relations campaign, including a press launch that secured major national coverage. The solution was a tremendous success, resulting in 165 media pieces and reaching an audience of over 61 million people. The event sold out, and the PR coverage achieved a potential value of £844,773 for the Watercress Line.

Watercress Line