Case Study: Venturefest South brings innovators together with Carswell Gould

Venturefest South achieves 462,073 PR reach with Carswell Gould

Venturefest South, a partnership supporting the region's innovation economy, required comprehensive marketing and event management for its annual #VFS18 conference. The goal was to bring together innovators, entrepreneurs, and investors despite significant challenges, including a major snowstorm. They engaged their founding partner, Carswell Gould, to provide a full suite of services including event management, PR, digital marketing, and live conference support.

Carswell Gould developed and executed a complete marketing and event strategy, which included brand development, social media, email campaigns, and creating an interactive experience for attendees. Despite the severe weather, the event was larger than the previous year, attracting over 500 attendees and generating a PR reach of 462,073. The results included 30 pieces of press coverage and a high newsletter open rate, demonstrating the effective strategy implemented by Carswell Gould.

Venturefest South