Case Study: The Solicitors' Charity expands its reach and boosts engagement with Carswell Gould

The Solicitors' Charity doubles LinkedIn followers in 6 months with Carswell Gould

The Solicitors' Charity, which provides support for solicitors across England and Wales, partnered with the integrated marketing specialists at Carswell Gould to elevate its visibility and impact within the legal community. The challenge was to broaden the charity's reach and deepen its influence through a refreshed brand identity and more direct engagement.

Carswell Gould implemented a solution that included a new brand identity, targeted campaigns like "The Big Report," and event engagement such as the London Legal Walk. The results were a significantly amplified brand presence, a doubling of the charity's LinkedIn following in six months, and over 2,000 new solicitors joining The Solicitors' Charity Register, which led to noticeable growth in donations and support.

The Solicitors' Charity