Case Study: Southampton International Airport boosts easyJet Geneva awareness with Carswell Gould

Southampton International Airport boosts Geneva travel awareness with Carswell Gould in 99 steps

Southampton International Airport challenged marketing agency Carswell Gould to promote its easyJet winter route to Geneva and increase ticket sales among winter sports enthusiasts. The goal was to raise awareness and position the airport as the quickest and easiest way for travelers, even those in West London, to reach the slopes.

Carswell Gould developed a creative campaign spearheaded by Olympic gold medalist Amy Williams MBE. The solution involved filming a promotional video at the airport featuring skiers and surprising travelers, which highlighted the ease of the journey. The agency also executed a public engagement event giving away branded items and flight prizes. This approach successfully created a significant buzz and effectively promoted the route.

Southampton International Airport