Case Study: Southampton FC Women boosts visibility and sustainability with Carswell Gould and WP Group

Southampton FC Women boost 24/25 visibility with Carswell Gould

Southampton FC Women sought strategic partnerships to build momentum and align with their values of excellence and community impact. Carswell Gould worked with the club and WP Group to develop a sponsorship that would provide financial backing and raise awareness for the fuel supplier's brand and sustainability commitments.

Carswell Gould implemented a solution that made WP Group the Official Fuels Partner, securing brand visibility on matchday kits and highlighting their renewable fuels. The partnership announcement generated widespread positive coverage. This positioned WP Group as a champion of women's sport and strengthened Southampton FC Women's ability to attract new fans and partners, fueling the growth of women's football in the region.

Southampton FC Women