Case Study: SMC achieves a stronger global brand and website with Carswell Gould

South Midlands Communications boosts engagement with Carswell Gould after 60+ years of brand refresh

South Midlands Communications (SMC), a world-leading manufacturer of masts and antennas, approached the vendor Carswell Gould with the initial challenge of launching a new product. This engagement evolved into a larger project to address SMC's lack of a consistent brand identity and an outdated website that was underperforming in lead generation.

Carswell Gould implemented a complete corporate rebrand for SMC, developing a new visual and verbal identity. This was applied to a newly designed website that improved navigation, showcased core products, and incorporated gated content for lead generation. The results included a modernized online presence that better reflects SMC's global position and initial marketing campaigns that saw vast improvements in customer engagement and interest.

South Midlands Communications (smc)