Case Study: SETsquared secures over £13 million in investment with Carswell Gould

SETsquared secures over £13m in investment with Carswell Gould

SETsquared, a world-leading university business incubator, approached Carswell Gould for a PR campaign. Their challenge was to raise awareness for their Accelerating Growth investor showcase to ensure strong attendance and help its tech start-ups secure vital investment.

Carswell Gould implemented a multi-faceted strategy that included securing national press coverage, targeting government ministers via a creative tweet campaign, and orchestrating a simultaneous "Thunderclap" social media blast. The campaign was highly successful, with the event hashtag reaching over 583,000 timelines and resulting in Skills Minister Matt Hancock MP attending. Carswell Gould helped SETsquared secure over £13 million in investment and establish the event as a major UK tech showcase.

SETsquared