Case Study: SETsquared achieves global PR coverage with Carswell Gould

SETsquared earns 2.4 million reach with Carswell Gould

SETsquared, a partnership of universities running a top-ranked business incubator program, faced the challenge of promoting its new status as the world's number one university business incubator. They enlisted the PR and social media services of vendor Carswell Gould to raise awareness of this achievement and position themselves for future global opportunities.

Carswell Gould developed a campaign plan centered around two showcase events. The solution successfully secured coverage in five national and industry titles, including The Telegraph and BBC Online, as well as comprehensive regional coverage. The campaign achieved a total potential reach of over 2.4 million people, significant social media engagement, and attendance from MPs, greatly raising awareness for SETsquared's mission.

SETsquared