Case Study: Rentokil Initial achieves inbound marketing growth with Carswell Gould

Rentokil Initial increases leads by 15% with Carswell Gould

The customer, Rentokil Initial, wanted to maximize its returns from inbound marketing and drive an increase in leads from content marketing. They turned to the vendor, Carswell Gould, for an end-to-end digital marketing transformation solution to achieve these goals across a dozen European countries.

Carswell Gould developed a new inbound strategy and reconfigured a HubSpot platform to support it. They created sector-specific content packages and used a "Campaign in a Box" methodology to deliver a large volume of targeted content, including white papers as gated content to generate leads. The primary measurable result was a 15% increase in leads from content marketing.

Rentokil Initial