Case Study: Oxygen Freejumping achieves 60 media placements and 422,066 reach with Carswell Gould's PR campaign

Oxygen Freejumping launches Southampton trampoline park with Carswell Gould and reaches 422,066 people

Oxygen Freejumping, a leading UK trampoline park brand, engaged the marketing agency Carswell Gould to develop a far-reaching PR campaign for the launch of its new £1.5 million park in Southampton. The challenge was to generate maximum brand exposure and attract visitors to the new facility by promoting its fun and healthy ethos.

Carswell Gould implemented an integrated communications plan that included media relations, events, and social media. The agency arranged a launch event featuring a James Bond star, secured media placements, and promoted the campaign with the hashtag #christmasjumper. The efforts by Carswell Gould resulted in 60 pieces of coverage, reaching an audience of over 422,000 people and successfully drawing nearly 200 attendees to the opening event.

Oxygen Freejumping