Case Study: Old Bond Store achieves a bold new club-working brand with Carswell Gould

Old Bond Store launches in 2021 with Carswell Gould

The customer, Old Bond Store, faced the challenge of launching a new premium "club working" space in a historic Southampton building. Their goal was to differentiate this exclusive offering from standard coworking providers and appeal to a distinguished C-Suite audience. They engaged the vendor, Carswell Gould, for services in making and shaping brands as well as website development to build a powerful identity for this new way of working.

Carswell Gould developed an exclusive brand identity and a highly targeted launch strategy to convey the space's premium feel. The solution included a password-protected website and a direct mail campaign featuring beautifully printed, handwritten envelopes sent to a curated list. This approach by Carswell Gould ensured the proposition was seen by its intended elite audience, successfully generating intrigue and positioning the Old Bond Store as an exclusive club for successful businesspeople.

Old Bond Store