Carswell Gould
90 Case Studies
A Carswell Gould Case Study
Lit Fibre, a community-driven broadband provider, needed a cohesive brand identity and consistent messaging to stand out in a crowded internet service market. They engaged the marketing specialists at Carswell Gould for a comprehensive rebranding strategy to bring their vision of "internet done properly" to life.
Carswell Gould developed a bold, modern brand identity with a distinctive color palette and a balanced, human tone of voice. This new identity was applied across all communications, from digital channels to physical marketing materials. The result was an attention-grabbing and coherent brand that significantly increased customer engagement, helped build Lit Fibre's customer base, and successfully positioned them as a compelling and trustworthy provider in their market.