Case Study: Lampton Leisure achieves £1m+ swim school lead pipeline with Carswell Gould

Lampton Leisure generates £1m+ pipeline with Carswell Gould

The customer, Lampton Leisure, faced the challenge of generating at least 300 completed enquiry forms for its swim school within a short timeframe while improving local visibility and making it easier for users to take action. Carswell Gould was engaged to address this need through an integrated digital marketing campaign.

Carswell Gould implemented a solution using targeted paid advertising across multiple channels, including audio, video, and programmatic display. They created tailored landing pages for parents and adults and improved the website's organic journey. This strategy generated 1,339 leads, created a pipeline valued at over £1 million, and nearly tripled the original enquiry target, significantly impacting Lampton Leisure's enrollment and revenue.

Lampton Leisure