Case Study: John Mason International achieves award-winning social media engagement with Carswell Gould's Mission to Mars campaign

John Mason International wins award and gets 9,000 views in 48 hours with Carswell Gould

John Mason International, a leading British overseas removal and storage company, challenged marketing agency Carswell Gould to build on a previous campaign's success and further spread its message. The client wanted a new, creative, and time-critical social media campaign.

Carswell Gould implemented an integrated marketing solution for an April Fool's Day stunt, creating a "Mission to Mars" campaign. This involved producing multiple videos and a bespoke landing page. The campaign was highly successful, winning a gold Hermes Creative Award. It generated 9,000 video views within 48 hours and led to massive engagement increases, including a 684,575% rise in Facebook video views over a seven-day period for John Mason International.

John Mason International