Case Study: John Mason International boosts awareness and leads with Carswell Gould's viral Iain Lee campaign

John Mason International reaches 53,000+ views with Carswell Gould

John Mason International, a UK-based provider of international removals services, sought to raise awareness of its brand and educate potential customers on import regulations. The marketing agency Carswell Gould developed a marketing strategy and created film and visual content to address this challenge.

Carswell Gould implemented a campaign featuring celebrity Iain Lee in a series of humorous and informative videos. This solution, promoted through organic and boosted social media posts, achieved over 53,000 video views and 130,000 social media impressions at a cost per view of just £0.03. The campaign successfully drove thousands of visitors to a dedicated landing page, generating significant leads and greatly increasing brand awareness for John Mason International.

John Mason International