Case Study: John Mason International achieves 20,000 views in 24 hours with Carswell Gould's award-winning parody video

John Mason International generates 20,000 views in 24 hours with Carswell Gould

John Mason International, a leading British overseas removals and storage company, challenged marketing vendor Carswell Gould to create a funny and engaging video to celebrate Australia Day and highlight their services to a new audience. Carswell Gould utilized its film, animation, and visual content services to address this open brief.

Carswell Gould implemented an integrated cross-platform campaign featuring a parody video and a competition to win a trip to Australia. The solution included a main video, out-takes, supporting clips, memes, gifs, and a bespoke landing page. The campaign generated 20,000 views across social media within 24 hours, won a Hermes Creative platinum award, and dramatically increased the client's social media engagement, including a 5,436% rise in Facebook engagement.

John Mason International