Case Study: Innovate UK and BAE Systems drive UK-wide innovation with Carswell Gould

Innovate UK and BAE Systems orchestrate 10 regional events with Carswell Gould

Innovate UK and BAE Systems needed a partner to manage the marketing and engagement strategy for their #Codeathon2025 programme. Their complex challenge was to run a UK-wide campaign combining digital content and ten live regional events to connect innovators with defence and security challenges, driving attendance and submissions. They enlisted the integrated marketing specialists at Carswell Gould.

Carswell Gould implemented a full strategy, creating a central information hub, tailored digital campaign assets, and managing all social amplification. They also orchestrated all ten regional events, handling logistics and registration. The programme successfully engaged target audiences and amplified awareness of the challenges. Carswell Gould's work helped #Codeathon2025 achieve its objectives and laid the groundwork for future initiatives.

Innovate UK and BAE Systems