Carswell Gould
90 Case Studies
A Carswell Gould Case Study
Carswell Gould was engaged by Hexagon MSC Software to coordinate its first global sales kick-off event in Madrid. The challenge was to unite the company's diverse international sales team into a cohesive force, delivering an engaging and inspirational four-day conference that would motivate delegates and equip them with new techniques to increase sales performance.
The solution implemented by Carswell Gould involved a fully-integrated approach, managing all logistics, creative design, and production. The vendor developed a story-led experience that included custom branding, speaker management, stage production, and live entertainment. The result was a seamless and memorable event that successfully brought the company culture together, leaving the global marketing director to praise the outstanding work of the Carswell Gould team.