Case Study: Hampshire Cultural Trust drives higher footfall for DINOFEST2015 with Carswell Gould's integrated marketing campaign

Hampshire Cultural Trust boosts footfall 43% with Carswell Gould

Hampshire Cultural Trust engaged Carswell Gould to design and deliver a marketing campaign. The challenge was to encourage visitors, specifically local young people and their families, to attend a series of seven dinosaur exhibitions across various museums and galleries in the county.

Carswell Gould devised an integrated campaign using design, PR, and digital marketing services. They created fun, prehistoric-style branding that was applied across numerous materials, from print ads to a dedicated website. The solution included creative promotions like a 'live dinosaur' appearance. Carswell Gould's campaign resulted in over 50 positive media pieces with a cumulative reach of more than 1.25 million and led to a 43% increase in footfall across the exhibition venues.

Hampshire Cultural Trust