Case Study: Hampshire County Council boosts Skills Bootcamp uptake with Carswell Gould

Hampshire County Council reaches 208,000 impressions with Carswell Gould

Hampshire County Council needed to raise awareness and drive participation in its Skills Bootcamp programme, aiming to attract 1,000 new learners and engage local businesses within a year. The integrated marketing specialists at Carswell Gould were tasked with creating a campaign that could speak clearly to this wide audience of both potential learners and employers.

Carswell Gould developed a comprehensive multi-phase marketing campaign featuring a consistent creative identity, compelling case studies, and data-driven programmatic advertising. The campaign was a resounding success, generating over 208,000 impressions and high engagement, which led to strong uptake from learners and employers. This effort helped firmly establish the Skills Bootcamps as a vital pathway for upskilling Hampshire’s workforce.

Hampshire County Council