Case Study: Green Snow achieves a stronger, standout brand identity with Carswell Gould

Green Snow refreshes brand identity in 2019 with Carswell Gould

Carswell Gould was hired by Green Snow to develop a powerful brand identity that could help them compete at the highest level. The challenge was to create a new brand that conveyed the company's close partnerships, its eco-sensitive and socially responsible nature, and its strength in the sports leisure sector.

The solution implemented by Carswell Gould was a new logo featuring an imagined cycle track formed from the initials ‘G’ and ‘S’, accompanied by clean, lower-case typography. A distinctive green full stop was added to symbolize that Green Snow’s values are a part of everything it does. The result was a unique, high-impact, and instantly recognizable brand that successfully met all of the client's objectives.

Green Snow