Case Study: GORE-TEX achieves 18 million reach with Carswell Gould's Arctic Circle adventure campaign

GORE-TEX reaches 18 million with Carswell Gould's Arctic Circle campaign

The customer, GORE-TEX, a well-known brand in the outdoor gear industry, wanted to showcase the capabilities of its products through an exciting adventure campaign. They turned to the vendor, Carswell Gould, for an integrated communications strategy that would bring the benefits of their gear and Rigid Inflatable Boats to life.

Carswell Gould implemented a campaign that took adventurers on a 1000-mile journey to the Arctic Circle, utilizing a mix of live content, social media, PR, and web technologies like a live tracking map for real-time audience engagement. The results for Carswell Gould were highly successful, achieving a social/viral reach of over 2 million and media coverage worth an estimated £150,000. The campaign ultimately reached 18 million people and won four industry awards.

GORE-TEX