Case Study: GO! Southampton achieves a 70% yes vote with Carswell Gould's marketing campaign

GO! Southampton wins 70% yes vote with Carswell Gould

The customer, GO! Southampton BID, faced the challenge of securing a yes vote for its establishment after a previous BID had failed in 2009. The vendor, Carswell Gould, was brought in to deliver the marketing campaign, which included creating a strong brand and providing expert PR and communications advice.

Carswell Gould implemented a solution that involved creating a powerful and recognizable brand, developing a website, and producing clear collateral that outlined the BID's benefits. The campaign secured a 70% yes vote from the businesses that voted, representing a 51% majority of the total rateable value. This success resulted in £3.3m of funding for the BID to be invested in the city over five years.

GO! Southampton