Case Study: Elliotts achieves a modern, user-friendly website with Carswell Gould

Elliotts revamps website with Carswell Gould to showcase 170 years of knowledge

Elliotts, a builders' merchant with over 170 years of history, needed to update its outdated brand to reflect its recent growth and appeal to both its high-end consumer market and everyday tradespeople. They engaged the vendor Carswell Gould for a fully-integrated marketing service that included rebranding and website development to address this challenge.

Carswell Gould implemented a new, user-friendly website with simplified content and Solr search functionality, making it quick and easy for all users to find information and products. The solution, which included the new strapline "help you build," successfully differentiated Elliotts from its competitors. The result is a stylish and concise site that delivers positive cost and time-saving benefits for both staff and customers, serving as an instant reference for products and inspiration.

Elliotts