Case Study: East Sussex College achieves a fresh new brand identity with Carswell Gould

East Sussex College launches a new brand identity across 4 campuses with Carswell Gould

East Sussex College, formed from a merger, required a new visual and verbal brand identity to unite its multiple campuses. The college engaged the vendor Carswell Gould to develop a fresh and modern brand strategy that would appeal to its diverse audiences.

Carswell Gould conducted research across the campuses to inform the development of a timeless identity. Their solution included a new tone of voice and comprehensive brand guidelines, equipping the college's in-house teams to consistently use the new brand. The result was a cohesive and modern identity designed to remain effective for years to come.

East Sussex College