Case Study: Comma Oil refreshes its brand to win more workshops with Carswell Gould

Comma Oil draws 25K visitors with Carswell Gould

Carswell Gould partnered with Comma Oil, a UK motor lubricants brand, to refresh its identity to better appeal to independent garages and mechanics. The challenge was to completely redefine the brand's marketing engagement and visual presence within a tight two-month timeline ahead of a major trade show.

The solution involved a comprehensive brand overhaul, including a refreshed logo, a new "made for mechanics" slogan, and updated visual and verbal guidelines. Carswell Gould applied this new branding at the Automechanika Birmingham show, managing stand design and supporting marketing. Results included over 25,000 visitors to the event landing page, hundreds of stand visitors, and 350+ lead registrations, with the new messaging resonating strongly with the audience.

Comma Oil